Scalable Ordering and Inventory Platform with Smart Queue
WiseMatcha is a new matcha company based in Indonesia. They partnered with us to build a new ordering system which migrates the company's previous methods of taking orders from Instagram. The old system was slow, since the person checking the messages had to read through the chats one by one, and might have to deal with a person double messaging.
Our challenge was to transform a manual, Instagram-based ordering process into a scalable digital platform. Existing social media ordering systems are chaotic, prone to errors, and don't scale with business growth. We set out to solve that with a modern approach.
In just eight weeks, we designed and built a fast, reliable, and user-friendly platform that features a smart queue system, streamlined checkout, and real-time order management, delivering measurable improvements in operational efficiency and customer satisfaction.
Strategy
UI/UX Design
System Architecture
Frontend Development
Backend Development
Inspired by high-demand ticket platforms, our queue system handles traffic spikes while maintaining fairness and transparency.
Through analysis of WiseMatcha's sales patterns, we discovered their premium matcha typically sells out within the first minute of availability, creating intense demand spikes that Instagram messaging simply couldn't handle. Our solution implements a virtual queue with real-time position updates, estimated wait times, and session management that ensures fair access during these high-demand moments while preventing system crashes and duplicate orders.
We implemented a Next.js full-stack application with Redis queue management to provide instant order processing and inventory tracking.
This allowed for comprehensive automation, including:
The customer facing platform was optimized for mobile devices, recognizing that over 80% of customers order via smartphones. But also does not lack a great UX experience for desktop users.
Key improvements included:
This mobile-first approach contributed to a 95% customer satisfaction rating and eliminated the confusion of Instagram messaging.
A comprehensive admin interface that gives WiseMatcha complete control over their operations with real-time insights and effortless management tools.
Built specifically for fast-paced matcha sales, the admin dashboard provides instant visibility into demand patterns and operational metrics. Staff can monitor live queue status, track inventory levels as they change, and make quick adjustments to product availability or capacity limits. The intuitive interface allows for seamless product management, from adding new matcha varieties to updating pricing and descriptions, all without requiring technical knowledge.
Key admin features include:
